We understand the unique personality associated with each of our brands, and use it effectively while marketing the brand and the products. Each brand requires a different treatment, depending on their target segment.
Personal attention and importance is given to the in-store branding, as well as the look & feel of the chosen channel base that Unity Lifestyle appoints for its various brands.
The sales staff and promoters are professionally trained – provided with all the USP & features of the brands that the particular store handles.
Unity Lifestyle is widely present in the industry's known B2B as well as the high circulation B2C magazines and ensure placement of all the brands in these magazines. The magazines include Vision Plus, The Indian Optician & Men's World including others.
The new product launches are well placed in the industry's top magazines for maximum reach to the right target audience.
Unity Lifestyle participates in the largest optical exhibition 'Optics India' Year on Year for maximum exposure & visibility amongst the industry trade fraternity.